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Why is SEO Important?

Why do some websites succeed while others struggle? Search Engine Optimization (SEO) is the answer. It's important for your to understand that content is currency. PageRank (or Trust Rank) is just a pretty mirage to keep you from thinking about the real measure of a site’s popularity. Trust Rank is the degree to which search engines trust that your website will be valuable to visitors if presented as a search result.  While other companies offer you a good PageRank, we help you understand Trust Rank and how to effectively implement it. Search engines analyze unimaginable amounts of data from millions of websites and whittle them down to the ten most relevant results for your search.


Dallas SEO

As you will soon see, only a few factors ultimately determine the order of search results. As a website owner or marketer, you don’t need to worry about the more arcane data points that search engines analyze. Your design focus should be on the three most important factors for ranking on Google:

  • Links
  • Page Title
  • URL

Understanding how to optimize these factors allows you to rank for popular search terms, which then allows you to attract more visitors to your website in a shorter amount time.  But before we show you how to do that, you need to understand how search engines look at the web.  There are a few factors that necessary for consideration when building your website; if your web designer is unaware of these concepts, then your site will never be on the first pages of the Search Engine Result Page (SERP). At Picasso’s Web, we build websites that are SEO friendly, and we can advise you on how to write your content to ensure this this goal is met.  We also offer content writing as a service for businesses/ that need additional help with writing content for their websites.


Seventy percent of companies that have a website do not know how to accomplish this goal; those that do usually fall victim to that high-priced SEO consultant, search marketing firm, or ad agency we mentioned earlier. There are many firms and so-called “experts” that make big promises but don’t deliver. At Picasso’s Web, we know what we are doing. When you hire our services, you will learn what types of content you need for your specific business, target market, and industry.  You will learn how certain content tricks can influence search engine rankings and sales conversion, how search engines rank content and why, how to develop, distribute, and leverage social media content to connect with your target market and grow market share; how to integrate the unique elements of your web presence:

  • Web Design SEO Friendly
  • Landing Page
  • Blog
  • Article
  • Email
  • Newsletter
  • Auto responder
  • Pay-per-Click (PPC) Ad
  • Press Release Copy
  • Online Video
  • Audio Content

You will further learn how content development has affected the online and mobile presence of many companies, using case studies featuring businesses in a variety of industries Content development and management strategies for Twitter, Facebook, LinkedIn, YouTube, and other social networking sites. We will teach you everything you need to know about mobile content in this rapidly developing and promising marketing channel, strategies for automating content creation, distribution, and management, and how other businesses have benefited from having a solid content strategy in place.


What do our customers say?

Thank you Pablo and the team at Picasso's Web for all of the hard work thank you our Website looks great.

Another happy customer


Get in touch

Remember, the web is big—close to a trillion pages and growing! Search engines such as Google, Bing, and Yahoo have to crawl and sort through all these pages to produce the ones that are the most relevant and useful to a searcher.  Each search engine has its own set of rules that continuously evolve.  At Picasso’s Web, we monitor these changes closely and provide tips about how your content should be structured so your website will appear in the first pages of the search engines.  Content has become a very dominant word in the Internet age, allowing people everywhere to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and audience. Without content, the web would simply be an empty shell of graphics, meaningless navigational menus, and links that take searchers to empty pages. Relative content is critical and has truly become a powerful weapon in the web and mobile marketing arsenal of successful businesses around the globe.

Last modified on 08 April 2020
21 April 2013
Picassos Admin
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