At Picasso’s Web, we understand the importance of corporate identity. We utilize this knowledge to help our clients with corporate identity documentation, corporate design manuals, style guides, as well as logo- and manual-reviews. 
Brand is the definition of corporate business, and the name of an organization can also serve as its brand. Brand value reflects how the marketplace perceives a company, while identity communicates an organization’s strategy in a universal method aimed for target audiences.

Social media is becoming more popular than email for communication, especially among younger Internet users. As the younger generation enters the workforce, we might like to think that they will trade social media for email, but what I predict will happen instead is that they will convert the workplace from email-centric to social media–centric communications. The specific social platforms adopted will matter less than the fact that the environment of business communication will change. In fact, more progressive companies are already beginning to incorporate social media into their daily communication—with customers, with partners, and internally among employees.

Brands are created for various reasons, whether it may be to capture a new audience, to reposition a company or existing brand or to offer something new. Every product or service that operates in a competitive environment needs to be supported by branding and communication to explain to its audience why it exists or why it has changed.

Designing unique, compelling websites has become an everyday task at Picasso’s Web, because our developers not only design websites for companies to stand out among the numerous competitors, but we design websites as a great tool to enhance self-expression and Search Engine Optimization (SEO).

Search Engine Optimization (SEO) is a constant website optimization process to have a better ranking in the Search Engine Result Page (SERP). Google, Yahoo and Bing are the most important Search Engines (SE) and they are constantly changing their algorithm in order to relevant results to the Internet users who use their search engine. Picasso's Web is a SEO company in Dallas Texas that has extensive knowledge regarding Dallas SEO.

If you are one of the ones asking "Why do some websites succeed while others struggle?" We can assure you that Search Engine Optimization (SEO) is the answer.

Web analytics includes the analysis of qualitative and quantitative data from your website and the competition, and is used to drive a continual improvement of the online experience that your customers, and potential customers have. In turn, this translates into your desired outcomes, both online and offline.

There are many types of websites that require a design with unique content based on differences in user experience. One of these is the e-commerce website. This type of site sells products directly on the site and usually includes hundreds, if not thousands, of different types of products. E-commerce sites heavily emphasize product images, videos, and descriptive text in order to motivate customers to buy.