Social media is becoming more popular than email for communication, especially among younger Internet users. As the younger generation enters the workforce, we might like to think that they will trade social media for email, but what I predict will happen instead is that they will convert the workplace from email-centric to social media–centric communications. The specific social platforms adopted will matter less than the fact that the environment of business communication will change. In fact, more progressive companies are already beginning to incorporate social media into their daily communication—with customers, with partners, and internally among employees.
Social media provide communication tools just like email and the telephone, and they are quickly becoming just as integral a part of both socializing and business correspondence. Like anything, these tools have advantages and disadvantages, fans and critics. As with the advent of most new technologies, there are those who predict they will “be the death” of personal productivity. With the ideas and techniques outlined in this chapter, I’m confident you’ll be able to use social media and keep your personal productivity humming along.
If you find yourself avoiding social media because you don’t have time for “one more thing,” then you may soon find yourself at a disadvantage at work, especially if you work in a progressive company or a company that employs many younger workers. Social media is not a passing fad, so the longer you avoid at least learning about it in general, the more difficult it will be for you to join in later.
I define social media as any tool or platform that enables the following kind of communication:
- One-to-many or many-to-many
- Primarily public (offering some privacy settings in some instances).
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If you’re new to social media, it might help to think about it as a huge virtual party where many interesting people in different parts of the world are discussing many potentially interesting things. This party is ongoing and it’s a great place to connect with people who share your interests, find out what’s going on in the world in real time, and learn about things that interest you. However, you eventually need to leave any party—even the best one you’ve ever attended—to do other things. Get in contact with us and we will help you set up your Social Media and orient you on how to drive success to your website.